About Switchback

Based in Ann Arbor, Michigan, Switchback provides smaller- to medium-sized organizations with the ability to update and maintain their own websites.

Switchback was founded on a keen understanding that businesses need more control over their websites. As a business owner, you are an expert in your field. It’s vital that you have the ability to respond to your market as quickly as possible, and your website is your first line of communication.

Your website should be a transparent part of your business operations, not a maintenance burden. Traditional web development puts a wall between you and the upkeep of your site. Not only is this frustrating for you, as you wait days for a small change, it is also difficult for web vendors to respond in a timely manner to the many requests they receive each day.

By working closely with you to develop a website that integrates with your systems and processes, we eliminate the vicious cycle, give you and your staff the control you need, and increase the effectiveness of your website in the process.

Our Expertise

We develop websites using open source content management systems (CMS). We are particularly fond of Drupal, an extremely robust and well-supported system, and have used it to implement websites spanning all sectors.

We are committed to building websites that meet the needs of both the client and the end user. We use standards-compliant CSS and design for cross-browser compatibility, whether Mac or PC. We also develop with search engines in mind—all of our pages are SEO-ready and our systems will not hinder your ability to be found.