CRM Integration

Traverse City Chamber of Commerce

Traverse City Chamber of Commerce is one of the most successful in the state, providing services for a five-county area. Over the past few years as the chamber has grown, the inflexible design of its website could not keep up, creating a unnavigable tangle of content and a lack of valuable features for its members. Additionally, the various departments within the chamber had a difficult time maintaining the information they were responsible for due to a multi-layered process. Ready for a complete overhaul of design, structure, and functionality, the chamber turned to us. After a complete redesign and rounds of user testing, we implemented an easy-to-use CMS that the staff can access and maintain and integrated it with a full-featured membership management system that streamlines their daily workflow. Learn more about Caravan, our membership management system.


As a trade organization for the growing Michigan biotech industry, MichBio relies on their website to manage nearly everything they do, including memberships, newsletters, events, directories, dues and registration. However, their former website and CRM did not play nice together, causing numerous maintenance headaches. The organization decided to undergo a complete website overhaul. MichBio contracted Switchback to develop their new backend system, including content management and integration of a new CRM with their existing database. The new MichBio website provides secure membership management for both the group and its members through one easy-to-use interface.

Switchback Caravan logo

Caravan is a powerful and full-featured membership management system, designed specifically for membership- driven organizations.

Caravan Member Managment

Switchback Trailhead logo

Trailhead is a Drupal-based system, built with the features smaller businesses need, bundled together into a ready-to-launch package.

Trailhead CMS Packages

On the Trail Blog