Stuff We've Done

Learning Care Group provides early education and child care throughout the U.S. under the umbrellas of five distinct brands, each having their own website. In order to streamline their ability to maintain each site, the company contracted us to help them select a new, more usable CMS and migrate the five websites to a multi-site implementation—one that would allow them to share common data without duplicating code and processing. Since the migration of the websites, we've also worked closely with the company’s marketing vendors to develop additional functionality to meet strategic and search marketing goals.

The student-run newspaper for the University of North Carolina, The Daily Tar Heel, "is one of the most decorated college newspapers in the country." Priding themselves on top-notch journalism and state-of-the-art delivery, the staff wanted to upgrade their website to offer more of the industry-standard features found on national online newspapers. We partnered with Stunt3 Multimedia to build a online news delivery system that met the visionary demands of the Daily Tar Heel team, and could handle the tens of thousands of visitors they serve every month. The resulting product, CrystalType, integrates with WoodWing Enterprise, a leading newspaper publishing software suite, to provide push-button publishing to the web. For more information on CrystalType, visit www.crystaltype.com.

Traverse City Chamber of Commerce is one of the most successful in the state, providing services for a five-county area. Over the past few years as the chamber has grown, the inflexible design of its website could not keep up, creating a unnavigable tangle of content and a lack of valuable features for its members. Additionally, the various departments within the chamber had a difficult time maintaining the information they were responsible for due to a multi-layered process. Ready for a complete overhaul of design, structure, and functionality, the chamber turned to us. After a complete redesign and rounds of user testing, we implemented an easy-to-use CMS that the staff can access and maintain and integrated it with a full-featured membership management system that streamlines their daily workflow. Learn more about Caravan, our membership management system.

The Corporation for a Skilled Workforce (CSW)—a non-profit organization that helps businesses, communities, educators and individuals succeed by facilitating connections between them—had developed a conceptual version of what they describe as “a resource directory meets web 2.0," known as WeToo. Wanting to take the project to the next level, they contracted us to implement a number of feature enhancements, build a more user-friendly look and feel, and upgrade their Drupal installation to accomodate future refinements. The WeToo website provides geomapped business resources that are searchable by a number of criteria, as well as an interactive community where members can create and join groups and post and share information, documents and events. We've launched a beta version of the new WeToo website and are actively working with CSW to plan future development.

Students and staff at Duke University's PhD program in ecology came to us with a goal: they wanted to transform their static departmental website into an active online community. We worked with them to build a dynamic, Drupal-based website that provides a number of social networking features, including customizable profiles, user blogs, events calendars, photo and document sharing, and moderated commenting. Additionally, we desigend a clean and simple theme for the website; one that would accomodate a lot of interaction as well as future growth.

To keep up with the changing world of journalism, newspaper veterans from Livingston county Michigan, pooled their resources to launch LivingstonTalk.com—a socially-driven news website with a local slant. We worked with the founding team to build out a CrystaType implementation to meet their unique needs, including a highly-active blog section hosting multi-author blogs cross-integrated with the newspaper sections. For more information on CrystalType, visit www.crystaltype.com.
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Switchback has streamlined the Chamber's internal efficiencies by creating a web product that allows ease in maintaining a fresh, informative, and interactive website. We are thoroughly satisfied with our investment in Switchback. Their entire team has worked to make the Chamber a better organization by enhancing our web presence.
Laura Oblinger, Senior Vice President
Traverse City Area Chamber of Commerce
